Education :
Harvard University, Graduate School of Design
Master in Design Studies - Human Computer Interaction
MIT Media Lab (Research)
Strengths:
User-Centric Design
Creative Problem Solving
Growth Strategy
Data-Driven Approach
System Thinking
Crafting 0 - 1 Products
Expertise in B2B & B2C Products
Cross-Functional Leadership
Skills
Tools: Figma | Principle | Photoshop | Illustrator | InDesign | Premiere | After Effects
3D Design: Unity 3D | Maya | Rhino | Blender
Programming: CSS | JavaScript | Python | Tableau
UX Design: Design Ideation, User Flow & Journey Storyboarding, Persona & Scenarios, Wire-framing & Prototyping, Illustration & Visual Design, Motion Design
Product Thinking: Product Strategy, User-Centric Design Strategy, Critical Thinking, Problem Solving, Design Leadership, Cross-Functional Collaboration
User Research: Questionnaire & Interview, Competitive Analysis, Data Analysis, Affinity Mapping & Feature Prioritization, Market Analysis & Segmentation
Hi there, I'm Yan.
I bring over 7 years of product design expertise across multinational Internet giants (Spotify, VMware), unicorn startups (Nextdoor), and consulting agencies (Boston Consulting Group). Plus, I possess 2 years of management experience.
My enthusiasm thrives at the intersection of design and business. I've honed distinct expertise in driving growth-oriented projects, shaping product vision and strategy, crafting effective go-to-market strategies, and innovating in the creation of 0-1 products. Infused with a data mindset, I excel in translating business language into creative ideas - a valuable skill set for a product designer.
I bring a wealth of experience in both B2B and B2C, specializing in crafting end-to-end digital products across various platforms such as mobile, web, tablet, TV, wearables, and AR/VR. Guided by Product Thinking and Human-Centered Design Strategy, I thrive in purpose-driven work that delivers tangible business value. My extensive collaboration with cross-functional partners—including business, product, engineering, and data teams—has equipped me with the skills to solve real-world problems effectively.
As a design leader, I take joy in offering art direction and mentorship to both junior and senior designers. I drive innovation by staying abreast of the latest industry trends, presenting creative ideas, and prioritizing company and team objectives over personal interests. I'm also a wonderful team player, optimistic, engaging, and easy to get along with.
If you'd like to learn more about me, please feel free to connect via email at: yanliudesign@gmail.com
I look forward to meeting you.